Environment 

The first thing we want to earn is our community’s trust. This is why we share our philosophy and priorities with you, hoping they are yours as well. We make no compromise with our craft and values, we combine contemporary style with sustainable execution to offer you unique pieces produced in eco-conscious ways.

Our fabrics

We have always mostly used sustainable fabrics in our collections but starting from Spring/Summer 21 we commit to only using high-quality organic, biodegradable or recycled fabrics. We have never used leather and fur and this will stay so in the future.

Organic cotton

100% of the cotton that we use is now GOTS certified. Our organic fibers have been produced without the use of hazardous chemicals that pollute the environment, and have used less water. They have been traced back to their origin and the people who have grown them have received a fair pay.

Tree-friendly viscose

Instead of being made from cellulose coming from trees or plants, our viscose comes from the waste of the cotton crops that is usually thrown away. This saves plants and trees and ultimately reduces the carbon foot print of the raw material.

Recycled fibers

By using recycled fibers we give second life to raw materials that would otherwise end up in the ocean or in a landfill. This brings us one step closer to a circular fashion model.

Faux leather

We love animals so much, we would never use animal skin in our products. The faux leather we use is created in an environmentally-friendly manner that does not release CO2 in the atmosphere.

Organic silk

The organic silk we use is GOTS certified. It has been produced without the use of hazardous chemicals that pollute the environment, and has used less water to grow. It has also been traced back to its origin and the people who have grown it have received a fair pay.

TENCEL Lyocell

These fibers are sourced from renewable raw material wood. The fabric has been created in an environmentally responsible production process and is certified as compostable and biodegradable so it can fully revert back to nature.

Environment

Our Suppliers

Our local production and policy for sourcing materials from Europe reduce our carbon footprint. We only work with small family-owned, socially responsible fabric suppliers, certified for clean productions that do not harm the environment. Be it water and energy saving through chemical and waste management to renewable energy sources, everyone we work with is taking part in making the planet a better place. Here are some of the corporate certifications that our suppliers have acquired: 

GOTS (Global Organic Textile Standard)

Being part of GOTS means that our supplier has limited the use of chemicals, has a functional waste water treatment plant and complies with a set of social criteria that guarantee the worker’s rights. 

BCI (Better Cotton Initiative)

Being certified by BCI means that our supplier has covered a set of criteria including crop and water protection, biodiversity and land responsibility, quality of the crop, and working conditions. 

GRS (Global Recycle Standard)

GRS verifies the origins of the recycled materials as well as the responsible social, environmental and chemical practice of the production. 

The Blue Way by Bluesign

Powered by a holistic approach, BLUESIGN traces each textile’s path along the manufacturing process, making improvements at every stage from factory floor to finished product. BLUESIGN encourages the industry to increase their efforts in sustainable processes step by step.

Social Responsibility 

Locally made

We create 100% of our products in our family-owned facilities under a transparent and conscious policy where a hand-picked team of 16 members dedicated to perfection and attention to detail create each piece by hand.
We value the art of fashion but never put it above the people we work with and the world we live in. This is why we strive for sustainability in every part of our clothes’ journey and why we have always given due importance to our team’s great skill and dedication. 

Our production has achieved the STeP by OEKO-TEX certification as well as ISO 9000 and 14001, which certify our production is clean and environmentally friendly and that the people who we work along are paid fairy and work in good conditions. Further, our cooling system utilizes circulating cold water from our own purpose-dug well and we have reduced the parking options on-site in order to promote the use of the free bus services that is provided. 
Click here to see see the happy face of every person who is part of the production process. (link to Who made this piece) 

People & Community 

Our atelier is based in Vidin, Bulgaria – a town with rich history in clothes manufacturing and many talented and skilled people working in the industry. Our operation has helped the economy of the poorest region in the EU and hired workers laid off when factories in Vidin had to close down, giving back to the community that we want to be a part of. We’re proud of our personal touch and know every single person that works with us. We visit our facilities often and listen to our tailors’ feedback.

Conscious Business Model

Packaging

Our clothes come in eco-friendly, acid-free paper that is FSC certified and made with soy ink. We are supplied by Noissue – a responsible and environmentally conscious company whose eco-packaging alliance contributes to global reforestation by matching orders with planted trees.

Branding

All the labels that your clothes come with are printed on recycled FSC certified paper. Each of our items comes with its unique sustainability passport that tells you more about how we sourced the fabric and what our supplier is doing to protect the environment.

Slow Fashion

Do you really need this much that fast? In order to fight against fast fashion’s harmful impact on the environment, and the overconsumption it brings, we have reduced the number of collections we make a year from four to two. This has not only allowed us to focus on each and every detail, but it has also made it possible to further commit to making outstanding, lasting pieces, not something you wear just few times.

Made-to-order

Ever wonder why all styles made of the same fabric sell out at the same time? We recently switched to a made-to-order business model. Thanks to our in-house manufacturing we are able to quickly produce your personal order and thus respond to the actual demand for each piece and size. On-demand manufacturing allows us to reduce overproduction and waste. By doing so, we use all the fabrics we have ordered and leave no dead stock in the form of unpopular styles or sizes.